La Carmina

Fashion Blogger

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About La Carmina

La Carmina is a Fashion Blogger who specializes in fashion, japan, alternative, culture, tokyo, street style, beauty, travel, makeup, hair, clothing

La Carmina ( is a professional Japan/Goth/alternative fashion and culture blogger. She is the most popular English-language blogger and expert on Japanese Gothic Lolita Punk fashion and Visual Kei / J-rock. She has worked with h.NAOTO, Marui One, Miyavi, X Japan, Dir en Grey, Versailles and more. La Carmina is also a TV host & arranger, coolhunter, author of 3 books (Penguin USA and Random House), and journalist for, LA Weekly and Huffington Post. Her popular blog - - has been featured in major publications (The New Yorker, Washington Post, WWD, Cosmopolitan, Village Voice, Time Out New York, LA Times). She has appeared on The Today Show and co-hosted an episode of Bizarre Foods with Andrew Zimmern for Travel Channel, which airs in 75 countries. NHK Japan filmed a documentary about her work; recent TV hosting and arranging credits include Dutch Pepsi, Sony Australia, Canal Plus France, Norway TV and CNN International in Tokyo. WEBSITE:

Something not commonly know about La Carmina:
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La Carmina in the press:
✷ La Carmina’s popular blog on alt fashion and subcultures – - has been featured in major publications including The New Yorker, Washington Post, WWD, Village Voice, Time Out New York, LA Times, Fox News. All press clippings are here: ✷ Her blog ( receives a half million unique page views per month. ✷ Demographics: 75% female, 25% male. Age: from 13-44, mostly in the 18-24 range. Most are in the United States, Canada, UK, Australia, Japan. ✷ She is active on multiple social networks and has 20,000+ fans on her Twitter, Facebook pages and MySpace. Her YouTube Partner channel ( is the #40 most subscribed Guru page. She has over 4000 subscribers on her mailing list and RSS. ✷ A selection of photos - ✷ La Carmina on Wikipedia:


Welcome to my Spookyville! I chronicle my alt fashion and travel adventures on my La Carmina blog ( -- Japanese Goth Punk fashion, alternative subcultures, young Visual Kei boys and cute earless cats. I split time between Tokyo, LA, Vancouver, and wherever my work in TV hosting and travel writing takes me. I’m a journalist for CNNGo and Huffington Post Travel, and wrote three books including Cute Yummy Time ( and Crazy Wacky Theme Restaurants: Tokyo ( tokyorestaurants.php). My “First Mate” and I run a coolhunting / trend consulting / promo and TV fixing company: La Carmina & The Pirates. The team specializes in cosplay, Goth, burlesque, LGBT, Jpop and underground culture. ( I host and arrange travel TV shows, mostly in Tokyo. Credits include Travel Channel’s Bizarre Foods, Canal Plus France, NHK, Sony Australia, Norway TV, Belgium TV, Dutch Pepsi. The site was launched in September 2007

History of the blog
When I began my blog in September 2007, I was Yale Law student at crossroads -- I needed to be in a more creative field. Blogging was the perfect way to share my love of Harajuku fashion and subcultures. Upon graduation, I had 2 books (Random House, Penguin) and other projects in the works, so I decided to pursue this road instead. And never turned back. I grew up in Vancouver with no media/entertainment connections whatsoever, so my blog let me break into tight-knit industries such as TV hosting. Every day, I’m amazed at the opportunities that arrive in my inbox; my adventures keep getting weirder, and I love it!

Future plans for the blog
I am very lucky that all my work revolves around my passions -- for youth subcultures, Gothic, Japan, alternative art and expression. I feel fortunate I am able to work in a variety of mediums, such as writing and TV hosting. I love every aspect of my work. However, I feel I’ve only gotten started -- there’s so much more I’ve yet to accomplish. I want to continue with the TV hosting, and work in a variety of creative media. I'm currently in talks with a major producer and network to host my own TV show. Five years ago, I couldn’t possibly have imagined I’d be in the place I am now. I hope that five years from now, I’ll have evolved as much. Or more.

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